# Coffee Association of Canada

> Championing Canada’s Coffee Advancement & Enjoyment


## Posts

- [Convenience Store News: An interview with Robert Carter](https://coffeeassoc.com/convenience-store-news-an-interview-with-robert-carter/): Convenience Store News interview: Driving sales with quality coffee programs. https://ccentral.ca/coffee-talk-interview-coffee-association-canada-president-robert-carter
- [Canadian Grocer: What shifting coffee habits could mean for grocers](https://coffeeassoc.com/canadian-grocer-what-shifting-coffee-habits-could-mean-for-grocers/): Even amidst economic pressures and rising food costs, Canadians’ coffee consumption has stayed steady, show the latest results of the Coffee Association of Canada’s (CAC) 2025 Canadian Coffee Drinking Trends study. Read the full article from Canadian Grocer.
- [Coffee Consumption Remained Strong in Canada in 2025, Despite Rising Prices](https://coffeeassoc.com/coffee-consumption-remained-strong-in-canada-in-2025-despite-rising-prices/): Coffee Still Holds the Top Spot as Canada’s Most-Consumed Beverage Toronto, ON – February 17, 2026 – Coffee remained Canada’s most-consumed beverage in 2025, with 71% of Canadians reporting they drank a coffee beverage yesterday, according to the Coffee Association of Canada’s Canadian Coffee Drinking Trends study. Despite economic pressures and rising food and beverage costs, coffee continued to be a daily staple. Consumers are adjusting how and where they purchase their coffee—cutting back on out-of-home spending, stocking up when it’s on sale, and trying new brands at home—rather than giving it up altogether. “Even in challenging economic times, coffee […]
- [Coffee’s hottest and coolest trends](https://coffeeassoc.com/coffees-hottest-and-coolest-trends/): From functional ingredients to cold brews, Canadians are finding new ways to fuel their love for coffee. Read the full article from Canadian Grocer.
- [Coffee Association of Canada Hosts Annual Conference](https://coffeeassoc.com/coffee-association-of-canada-hosts-annual-conference/): The Coffee Association of Canada (CAC) annual conference returned to Angus Glen Golf Course on November 5 with a full-day program that mirrored the defining headwinds and opportunities now shaping Canada’s coffee economy. This year’s theme, “Common Grounds,” was not a slogan. It was a unifying frame — repeated across the agenda — around collaboration, clarity, shared language, and cross-value chain alignment. Read the full article from Foodservice & Hospitality magazine
- [CAC Welcomes Sophie Bélanger from Keurig Dr Pepper Canada (KDP Canada) as New Board Chair](https://coffeeassoc.com/cac-welcomes-sophie-belanger-from-keurig-dr-pepper-canada-kdp-canada-as-new-board-chair/): The CAC is pleased to announce that Sophie Bélanger, Marketing Director, Owned and Licensed Coffee Brands, KDP Canada, is taking on the role of Chair of the Coffee Association of Canada (CAC), effective immediately. Sophie joined the CAC Board in 2023 and has served as Vice-Chair since June 2025. She has been an active member of the Governance & Executive, Marketing and Government Relations committees. We are confident that Sophie’s leadership will inspire continued growth and innovation for the Association, while ensuring we deliver meaningful value to our members. On behalf of CAC’s Board of Directors, Governance Committees, and membership, we […]
- [Coffee Association of Canada announces new Board of Directors](https://coffeeassoc.com/coffee-association-of-canada-announces-new-board-of-directors/): The Coffee Association of Canada (CAC) is pleased to announce its new Board of Directors for the 2025-2026 term, which includes strong leaders from the coffee and associated industries. The Board plays a vital role in guiding the strategic direction of the Association and advancing its vision to ensure a prosperous future for the coffee industry. “We’re excited to welcome this accomplished group of industry leaders to the CAC Board,” said Robert Carter, President of the Coffee Association of Canada. “Their collective expertise and insights will help to ensure we continue to address emerging challenges and achieve our core purpose […]
- [Canada’s Coffee Industry to Find Common Grounds at CAC Conference on November 5](https://coffeeassoc.com/canadas-coffee-industry-to-find-common-grounds-at-cac-conference-on-november-5/): Toronto, ON – June 9, 2025 – The Coffee Association of Canada (CAC) is excited to announce its highly anticipated annual conference, taking place on Wednesday, November 5 at Angus Glen in Markham (north Toronto). With the theme “Common Grounds,” this year’s event will bring together over 200 leaders from across the coffee industry for a full day of insights, inspiration, and connection. Kicking off the day is Doug Porter, Chief Economist at BMO Financial Group, who will set the stage with a state of the nation address, offering valuable economic context for the year ahead. Always a crowd favourite, […]
- [Canadian Coffee Industry Welcomes 30-Day Pause on U.S. Tariffs, But Long-Term Risks Remain](https://coffeeassoc.com/canadian-coffee-industry-welcomes-30-day-pause-on-u-s-tariffs-but-long-term-risks-remain/): Toronto, ON – February 19, 2025 – The Coffee Association of Canada (CAC) welcomes the 30-day pause on proposed U.S. tariffs that could have disrupted the coffee supply chain and further increased costs for consumers. While global coffee prices continue to fluctuate due to supply chain challenges and market pressures, this delay prevents tariffs from adding another layer of cost—for now. “Coffee is Canada’s most consumed beverage after tap water,” says Robert Carter, President of the Coffee Association of Canada (CAC). “Our research shows that 74% of Canadians drank coffee yesterday. While this pause is a positive step, we must ensure that long-term trade policies support a stable and […]
- [Peter Pesce wins Lifetime Achievement Award from Coffee Association of Canada](https://coffeeassoc.com/peter-pesce-wins-lifetime-achievement-award-from-coffee-association-of-canada/): Peter Pesce, expert roaster and founder of Reunion Coffee Roasters (Reunion), has been awarded the Coffee Industry Lifetime Achievement Award by the Coffee Association of Canada (CAC). Read the full article from Retail Insider
- [Sustainability, Consumer Trends Take Centre Stage at CAC’s Annual Conference](https://coffeeassoc.com/sustainability-consumer-trends-take-centre-stage-at-cacs-annual-conference/): The Coffee Association of Canada (CAC) hosted its annual conference recently at Angus Glen Golf Course in Markham, Ont. The sold-out event, which featured a strong focus on sustainability, consumer trends and the evolving coffee industry, brought together industry leaders, researchers and stakeholders to discuss how coffee continues to unite people globally. Read the full article from Foodservice and Hospitality
- [Highlights from the 2024 Coffee Association of Canada Conference](https://coffeeassoc.com/highlights-from-the-2024-coffee-association-of-canada-conference/): Industry leaders gather to discuss big issues and opportunities for those who harvest, roast and sell coffee. Read the whole article from Convenience Store News Canada/Octane
- [Gen Z driving specialty coffee growth: Coffee conference](https://coffeeassoc.com/gen-z-driving-specialty-coffee-growth-coffee-conference/): Younger consumers are driving consumption of specialty coffee and drinking more on-premise rather than at-home as part of social occasions, while their older Gen X and Millennial cohorts continue to consume conventional coffee at home with more than 60 per cent drinking coffee before lunch. That’s one of the takeaways from the Coffee Association of Canada’s (CAC) annual conference, held this year on November 14 at Angus Glen Golf Club in Markham, Ont. Read the whole article from Grocery Business Canada
- [Fairtrade Canada wins inaugural sustainability award](https://coffeeassoc.com/fairtrade-canada-wins-inaugural-sustainability-award/): Fairtrade Canada has been awarded the inaugural Sustainability Award by the Coffee Association of Canada (CAC) at its annual conference. Read the full article from Global Coffee Report
- [Brewing For Success: How Innovation and Sustainability Are Shaping the Future of the Coffee Industry](https://coffeeassoc.com/brewing-for-success-how-innovation-and-sustainability-are-shaping-the-future-of-the-coffee-industry/): In Canada, coffee reigns supreme as the nation’s most consumed beverage, surpassing even tap water. Foodbuy Canada connected with Robert Carter, President, Coffee Association of Canada, who explained the efforts the Coffee Industry is undertaking to respond to shifting consumer demands. Read the article from Foodbuy Canada
- [Coffee culture: A shifting landscape](https://coffeeassoc.com/coffee-culture-a-shifting-landscape/): Read the article from Grocery Business: https://www.grocerybusiness.ca/coffee-culture-a-shifting-landscape/
- [Canada’s Coffee Boom: Rapid Import Growth and Expanding Culture Fuels Industry [Interview]](https://coffeeassoc.com/canadas-coffee-boom-rapid-import-growth-and-expanding-culture-fuels-industry-interview/): Read Retail Insider’s interview with CAC President Robert Carter:
- [Coffee Association of Canada Conference announces Arlene Dickinson as keynote](https://coffeeassoc.com/coffee-association-of-canada-conference-announces-arlene-dickinson-as-keynote/): “Arlene is not just a visionary entrepreneur; she’s an iconic Canadian business leader,” said Robert Carter, President, Coffee Association of Canada. “Many of us know Arlene from her role as a dragon on CBC’s Dragons’ Den, however as the Founder and General Partner of District Ventures Capital, she’s deeply immersed in the food & beverage and health & wellness sectors, making her insights invaluable to our Conference” Read the article from Comunicaffe
- [Coffee Association of Canada Launches Inaugural Awards Program](https://coffeeassoc.com/coffee-association-of-canada-launches-inaugural-awards-program/): Four New Awards Will Celebrate Excellence in the Coffee Community Toronto, ON – June 20, 2023 – Nominations are now open for the Coffee Association of Canada’s (CAC) inaugural awards program. Winners will be announced at the CAC’s annual Conference on Thursday, November 9th in Toronto. “It’s time to acknowledge the people and organizations who are exemplifying excellence in the coffee community,” said Robert Carter, CAC President. “We want to celebrate the pioneers who have led the way in the coffee industry in Canada, and also the innovators and new and growing up-and-comers who are already making an impact!” The […]
- [The Year Ahead: Consumer Trends and Behaviours](https://coffeeassoc.com/the-year-ahead-consumer-trends-and-behaviours/): CAC January Webinar Recording & Slides - Available Below How are consumers feeling? According to Leger’s new Economic Confidence Report coming out next week, not great. Actually, said Steve Mossop, Executive Vice-President, consumer confidence is the lowest it’s been. However what people say and what they do are not always aligned. Margot Swindall, Director, Business Development at Technomic, shared their 2022 data that shows beverage purchases today more closely resemble pre-pandemic behaviour. All panelists agreed that the way to drive trial and capture more space is through innovation. Trends will drive behaviours said Jo-Ann McArthur, President & Founder, Nourish Marketing […]
- [National Coffee Day 2021 - Refilling, Refueling and Recovering](https://coffeeassoc.com/national-coffee-day-2021/): Refilling, Refueling and Recovering - Canadian consumers still love their coffee, but where and how they refill their cup has evolved through the pandemic Toronto, ON - September 23, 2021 – It’s National Coffee Day on September 29th and while the COVID-19 pandemic has influenced where and how Canadians consume coffee, it has not stopped them from enjoying their favourite beverage, according to the Coffee Association of Canada’s (CAC) proprietary Canadian Coffee Drinking Trends Study.  For the last two years, the annual Canadian Coffee Drinking Trends Study has been conducted in pulse waves throughout the year to capture ongoing changes […]
- [Announcing CAC's New President!](https://coffeeassoc.com/announcing-cacs-new-president/): Robert Carter Named New President of the Coffee Association of Canada Toronto, ON – March 16, 2021 – The Coffee Association of Canada (CAC) is pleased to announce Robert Carter as its new President. Robert is a leading restaurant and foodservice expert with over 20 years of unique industry experience spanning executive leadership, strategy, sales, marketing and research. He takes over from Lesya Balych-Cooper who is retiring after leading the Association as President for almost seven years. “We’re thrilled to have someone with Robert’s industry knowledge, network and history leading the Coffee Association of Canada as it embarks on the […]
- [Why coffee could be good for your health](https://coffeeassoc.com/why-coffee-could-be-good-for-your-health/): (excerpt from BBC.com) In the past, coffee was associated with increased health risks. But research from the last decade finds that drinking coffee may actually benefit your health. Read more The benefits of coffee is good for health
- [Habits may change, but Canadians' coffee consumption remains the same](https://coffeeassoc.com/habits-may-change-but-canadians-coffee-consumption-remains-the-same/): While coffee habits may have changed, Canadians are still consuming the same amount of coffee. CAC President Lesya Balych-Cooper joined the discussion on Radio Noon Quebec with Shawn Apel. How have your coffee habits changed during the pandemic? So many things have shifted - even where we drink our coffee. Shawn talks about those changes with a student, a writer, a café owner, a coffee-obsessed colleague and more.
- [This National Coffee Day… Find the Silver Lining](https://coffeeassoc.com/this-national-coffee-day-find-the-silver-lining/): This National Coffee Day (September 29, 2020), the Coffee Association of Canada and its members are focused on finding the “Silver Linings” in this year of unprecedented change. “When we surveyed our members during the COVID pandemic, they told us that their biggest focal points and learnings were the importance of safety, preparation, people and resiliency,” said Lesya Balych-Cooper, President, Coffee Association of Canada. “We’ve incorporated that theme of positivity, learning and growth into everything we do, including our 2020 Conference, themed “Silver Linings”.” Here are some positive Coffee Facts to celebrate National Coffee Day on September 29th: 1*    […]
- [CAC Conference on October 6 &  7 (1-4pm EST) to focus on finding Silver Linings as coffee consumption shifts](https://coffeeassoc.com/cac-conference-to-focus-on-finding-silver-linings-as-coffee-consumption-shifts/): The Coffee Association of Canada (CAC) has opened registration for the first virtual Conference in its 29-year history with the theme of “Silver Linings”. The agenda on October 6 & 7th (1-4pm EST) will focus on finding the positive, as leaders in the coffee industry share data and insights. Keynote speaker, Massimiliano Pogiliani, CEO, illycaffè, will kick off the first day from Italy with a global perspective on coffee. “When we surveyed our members during the COVID pandemic, they told us that their biggest focal points and learnings were the importance of safety, preparation, people and resiliency,” said Lesya Balych-Cooper, […]
- [Is Coffee Good For You Science Says Yes In Moderation](https://coffeeassoc.com/is-coffee-good-for-you-science-says-yes-in-moderation/): (Excerpt from Insider.com) Drinking up to 5 cups of coffee a day has no long-term dangers and could even reduce risk of chronic illness, according to a review of 95 studies on coffee-drinkers
- [#FueltheHeroes](https://coffeeassoc.com/fueltheheroes/): CAC Members share positive stories of giving back. These videos highlight some of the amazing efforts by Canadian coffee companies.
- [How are you taking your #VirtualCoffeeBreak today?](https://coffeeassoc.com/how-are-you-taking-your-virtualcoffeebreak-today/): Coffee has always been more than just a drink – it is a way of life, a social connection, a mental health break. With COVID-19 and the critical importance of #SocialDistancing, the coffee industry and coffee lovers have had to modify how they enjoy their favourite beverage. Your team meetings may now be held through video conference with your mug of coffee in hand, brewed at home, delivered or picked up at the drive-thru. Instead of sitting together with a friend, co-worker or family member enjoying a cup of joe, maybe you’re each brewing a cup and setting a time […]
- [Coffee may reduce the risk of certain cancers, experts say in the new World Cancer Report](https://coffeeassoc.com/coffee-may-reduce-the-risk-of-certain-cancers-experts-say-in-the-new-world-cancer-report/): (Excerpt from Insider.com) A year after California considered putting cancer warning labels on coffee, the International Agency for Research on Cancer has given java a glowing review in the newly-released World Cancer Report 2020.
- [Coffee may be good for your bones](https://coffeeassoc.com/coffee-may-be-good-for-your-bones/): (Excerpt from Insider.com) Coffee drinkers have stronger bones than people who don't sip a daily brew, according to a new study. The study, by researchers at the University of Hong Kong, looked at 564 Chinese adults who had enrolled in an osteoporosis study, and compared the bone mineral density of those who said they drank coffee regularly with those who didn't...
- [Coffee by the Numbers... Countdown to National Coffee Day](https://coffeeassoc.com/coffee-by-the-numbers-countdown-to-national-coffee-day/): With days until National Coffee Day (September 29, 2019), the Coffee Association of Canada is celebrating Canada’s favourite beverage… by the numbers… 1* Coffee is the most popular beverage among adult Canadians over 16 – even more than tap water. 2.8* The average # of cups of coffee Canadian adults drink daily, with more choosing larger sized cups vs 2018. 3 to 4 The # of cups of coffee a day that may be associated with a lower risk of death and developing heart disease compared to drinking no coffee at all. 4 Unsweetened coffee is listed as one of […]
- [Coffee not as bad for heart and circulatory system as previously thought](https://coffeeassoc.com/coffee-not-as-bad-for-heart-and-circulatory-system-as-previously-thought/): (Excerpt from the British Heart Foundation) Drinking coffee might keep us up at night, but new research has given us a reason to sleep easy knowing that the popular drink isn’t as bad for our arteries as some previous studies would suggest.
- [Two cups of coffee a day could help you live longer, study finds](https://coffeeassoc.com/two-cups-of-coffee-a-day-could-help-you-live-longer-study-finds/): (Excerpt from CTV News) Can't get through the day without a couple of cups of joe? That might not be such a bad thing according to a new meta-analysis, which suggests that drinking just two cups of coffee a day could increase life expectancy by up to two years...
- [9 Impressive Benefits of Cold Brew Coffee](https://coffeeassoc.com/9-impressive-benefits-of-cold-brew-coffee/): (Excerpt from Healthline.com) Cold brew coffee has gained popularity among coffee drinkers in recent years...Though most research on the health benefits of coffee uses hot brew, cold brew is thought to offer many similar effects.
- [A Guiding Voice for Specialty Coffee](https://coffeeassoc.com/a-guiding-voice-for-specialty-coffee/): (Excerpt from Daily Coffee News) Ric Rhinehart Reflects on His Role at SCA
- [How a rare bean is revolutionizing coffee tastes in the Ivory Coast](https://coffeeassoc.com/how-a-rare-bean-is-revolutionizing-coffee-tastes-in-the-ivory-coast/): (Excerpt from CNN) We pour about 1.4 billion cups of coffee a day globally, according to the International Coffee Organization, and the Ivory Coast has been one of the world's largest coffee producers for over half a century.
- [The Funny Psychology of Why We Love the Taste of Coffee](https://coffeeassoc.com/the-funny-psychology-of-why-we-love-the-taste-of-coffee/): (Excerpt from Forbes) According to a new study from Northwestern University, coffee lovers aren’t less sensitive to the bitter taste, as you might guess; they’re actually more sensitive to it, which points to an interesting psychological phenomenon behind our love of coffee. Read more here
- [Hot Brew Coffee Has Higher Levels of Antioxidants Than Cold Brew](https://coffeeassoc.com/hot-brew-coffee-has-higher-levels-of-antioxidants-than-cold-brew/): (Excerpt from labmanager.com) Comparing the properties of cold and hot brew coffee, researchers found similar acidity in both, but higher antioxidant levels in hot coffee. Read more here
- [New Research - Drinking coffee may help prevent rosacea](https://coffeeassoc.com/new-research-drinking-coffee-may-help-prevent-rosacea/): (Excerpt from CTV News) New research has found that caffeine from coffee may help to prevent rosacea, a common chronic inflammatory skin disease where the skin appears red and flushed. Read more here  
- [Cheers to National Coffee Day!](https://coffeeassoc.com/cheers-to-national-coffee-day/): This Saturday, September 29th is National Coffee Day. And Canadians love their coffee! Read more...  Three Healthful Reasons to Drink Coffee on National Coffee Day 2018!
- [The oldest coffee in the world?](https://coffeeassoc.com/the-oldest-coffee-in-the-world/): (Excerpt from BBC Travel) From huts in remote villages to internet cafes in the capital city, coffee ceremonies are the centre of social life and hospitality in Ethiopia, the birthplace of coffee. Read the full story here
- [The guys that designed youtube just redesigned the coffee break](https://coffeeassoc.com/the-guys-that-designed-youtube-just-redesigned-the-coffee-break/): (Excerpt from Inc.com) ...Knapp and Zeratsky are examining the role that coffee plays in time management. Now that's something new and, from what I can see, their observations are dripping with insight. Here's the gist of their observations: Read the full story here
- [Fresh grounds for coffee:  Study shows it may boost longevity](https://coffeeassoc.com/fresh-grounds-for-coffee-study-shows-it-may-boost-longevity/): CHICAGO — Go ahead and have that cup of coffee, maybe even several more. New research shows it may boost chances for a longer life, even for those who down at least eight cups daily. In a study of nearly half-a-million British adults, coffee drinkers had a slightly lower risk of death over 10 years than abstainers. Read the full story here
- [New study finds undetectable levels of acrylamide in coffee](https://coffeeassoc.com/new-study-finds-undetectable-levels-of-acrylamide-in-coffee/): Exerpt from Sprudge.com A new study tested nine popular coffee brands and found each and every one to contain undetectable levels of acrylamide.The research was performed by Denver-based Clean Label Project, a nonprofit organization “focused on health and transparency in labeling” per their press release, who purchased nine brands of off-the-shelf retail coffee to be brewed and tested by Ellipse Analytics, a third-party analytical chemistry lab Read the full story here
- [Science Says:  What we know about cancer risk and coffee](https://coffeeassoc.com/science-says-what-we-know-about-cancer-risk-and-coffee/): Trouble is brewing for coffee lovers in California, where a judge ruled that sellers must post scary warnings about cancer risks. But how frightened should we be of a daily cup of joe? Not very, some scientists and available evidence seem to suggest. Scientific concerns about coffee have eased in recent years, and many studies even suggest it can help health. Full story here
- [Coffee is good for you](https://coffeeassoc.com/coffee-is-good-for-you/): (excerpt from nationalgeographic.com.au) COFFEE LOVERS, REJOICE. New research suggests that people who drink two to three cups of coffee a day—caffeinated or not—may have a lower chance of dying from certain illnesses than those who abstain. The study, thought to be the largest of its kind, followed more than 500,000 people in 10 European countries over the course of 16 years. It found that compared with those who don’t drink coffee, those who do show signs of having healthier livers and circulatory systems, as well as lower levels of inflammation, says epidemiologist and study leader Marc Gunter. Link to the […]
- [Global Coffee News](https://coffeeassoc.com/global-coffee-news/): Coffee is loved and consumed around the world. The Coffee Association of Canada and its members continually strive to better understand and educate themselves, and Canadians, about their favourite brew. Read the latest stories on coffee innovation and trends from across the globe. Australia… Coffee is good for you (February 21, 2018) The deconstructed flat white gets Australians hot and frothing (June 1, 2016) Canada… Friends market cold brewed coffee whisky (June 2017) Coffee linked to reduced liver cancer risk (May 2017) Innovation is driving coffee sales (CAC Interim President, Lesya Balych-Cooper speaks at The Coffee & Tea Show) (September 2016) The benefits […]
- [5 Reasons to Drink Coffee on National Coffee Day (and every day!)](https://coffeeassoc.com/5-reasons-drink-coffee-national-coffee-day-every-day/): September 29, 2017 is National Coffee Day across North America. Here are 5 reasons why you should enjoy your favourite cup of joe on September 29 and every day! ... Coffee may be associated with a reduced risk of developing numerous cancers. In fact, in June 2016, IARC (the International Agency for Research on Cancer) – an agency of the World Health Organization – confirmed that coffee is not classified as a carcinogen. One to five cups of coffee per day has been associated with fewer incidences of death from cardiovascular disease. These results are based on a massive Harvard-led study […]
- [Coffee may help you live longer](https://coffeeassoc.com/coffee-may-help-live-longer/): (excerpt from ABC News) - Drinking coffee is linked to a decreased risk of death, according to two large studies published Monday, July 9, 2017 in the journal Annals of Internal Medicine. One study examined the coffee-drinking patterns of more than 185,000 Americans over a 16-year period. The researchers found that regular coffee consumption was associated with lower risk of dying from all causes – and the more cups of coffee these subjects consumed per day, the greater this apparent benefit. And in fact, those who reported drinking four or more cups per day enjoyed an 18 percent decreased chance […]
- [Media Advisory](https://coffeeassoc.com/media-advisory/): 2016 Canadian Coffee Trends Report highlights being presented November 1st   Coffee is the most popular beverage amongst adult Canadians over 16 – even more than tap water. So what does the future look like for the $6.2 billion Canadian coffee industry? Why does coffee remain the #1 consumed beverage in Canada? How are Millennials changing the coffee industry in Canada? Is single-serve having an impact on out of home? Do coffee consumers really care about ethical certifications? These questions and more will be answered when the highlights of the 2016 Canadian Coffee Trends Report, commissioned by the Coffee Association […]
- [Caffeine can Enhance Athletic Performance](https://coffeeassoc.com/caffeine-can-enhance-athletic-performance/): Why do many top athletes drink coffee? Probably because they enjoy the taste. But also because research shows caffeine can enhance athletic performance. And it's perfectly legal! Read more about how many top athletes competing in Rio make coffee part of their training regimen: WSJ - Caffeine - the performance enhancer in your kitchen: http://www.wsj.com/articles/caffeine-the-performance-enhancer-in-your-kitchen-1469457168 ESPN - Coffee - Secret training tool of top athletes: http://www.espn.com/espnw/life-style/article/14982505/but-first-coffee-secret-training-tool-top-athletes NY Daily News - Olympic athletes disappointed about not having coffee in the village: http://www.nydailynews.com/sports/more-sports/won-rio-olympics-article-1.2738876
- [IARC Releases Results: Coffee No Longer Classified as a Carcinogen](https://coffeeassoc.com/iarc-releases-results-coffee-no-longer-classified-carcinogen/): The International Agency for Research on Cancer (IARC), an agency of the World Health Organization, today released their latest study on coffee and cancer, and coffee is no longer classified as a carcinogen. Coffee was last reviewed by IARC in 1991, at which time they classified coffee as 2B – meaning “possibly” causes cancer. IARC’s new classification of coffee is now a 3 – which means that coffee cannot be classified as a carcinogen. “Coffee is Canada’s most popular beverage – even ahead of water – so this is great news for coffee drinkers!” said Lesya Balych-Cooper, Interim President for […]

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- [Neurodegenerative Disorders](https://coffeeassoc.com/coffee-and-health/neurodegenerative-disorders/)
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- [Heart Health](https://coffeeassoc.com/coffee-and-health/heart-health/)
- [Diabetes](https://coffeeassoc.com/coffee-and-health/diabetes/)
- [Coffee and Cancer](https://coffeeassoc.com/coffee-and-health/coffee-and-cancer/)
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- [Additional Resources](https://coffeeassoc.com/additional-resources/)
- [Coffee Facts](https://coffeeassoc.com/coffee-facts/): Every year, the CAC commissions a Coffee Drinking Study of Canadian coffee drinkers on behalf of its members. Highlights are presented at the Coffee Association of Canada Annual Conference. The 2020 study has been modified to 6+ waves (April-November) to see how coffee drinking behaviours and attitudes are evolving through the COVID pandemic.
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- [Myths](https://coffeeassoc.com/coffee-101/myths/)
- [Coffee Terminology](https://coffeeassoc.com/coffee-101/coffee-terminology/)
- [Styles of Coffee](https://coffeeassoc.com/coffee-101/styles-of-coffee/)
- [Decaffeination](https://coffeeassoc.com/coffee-101/decaffeination/)
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