Why CAC Consumer Research is Essential for Coffee Businesses

The Canadian coffee industry is evolving rapidly. Consumer expectations are changing, retail channels are shifting, pricing pressures continue, and the role coffee plays in Canadians’ daily routines keeps evolving.
That’s why the Coffee Association of Canada continues to invest in industry-leading consumer research. Conducted since 1998, CAC’s proprietary research has become one of the industry’s most valuable tools for understanding where the market is headed, how Canadians are behaving, and which trends are shaping the future of coffee in Canada.

Hear from CAC President & CEO Robert Carter and our long-time research partner Dig Insights as they discuss emerging consumer trends, why this research matters more than ever, and how companies across the coffee value chain can use these insights to make smarter business decisions.
Interested in becoming a CAC Member Patron and gaining access to this rich consumer data? Contact info@coffeeassoc.com. See our annual Canadian Coffee Consumption infographics from the past 10 years here. CAC Members can also access additional research from some of our partners in the Member Portal.
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