Why CAC Consumer Research is Essential for Coffee Businesses

The Canadian coffee industry is evolving rapidly. Consumer expectations are changing, retail channels are shifting, pricing pressures continue, and the role coffee plays in Canadians’ daily routines keeps evolving.
That’s why the Coffee Association of Canada continues to invest in industry-leading consumer research. Conducted since 1998, CAC’s proprietary research has become one of the industry’s most valuable tools for understanding where the market is headed, how Canadians are behaving, and which trends are shaping the future of coffee in Canada.

New! Specialty Coffee Report Available for Purchase
For the first time, a 53-page Specialty Coffee Report is available to non-Patrons for $2,500. Explore who is drinking specialty coffee, how it competes in today's crowded beverage landscape, and which Limited Time Offer (LTO) flavours are resonating most with consumers. Includes exclusive consumer insights generated using Dig Insights' Upsiide idea-screening platform. After completing your purchase below, you will receive an email with the report attached.

Why Become a Member Patron?

Watch this video with CAC President Robert Carter and our long-time research partner Dig Insights to hear about emerging consumer trends, why CAC’s proprietary research matters more than ever, and how companies across the coffee value chain can use these insights to make smarter business decisions.
Interested in becoming a CAC Member Patron and gaining access to this rich consumer data? Contact info@coffeeassoc.com. See our annual Canadian Coffee Consumption infographics from the past 10 years here. CAC Members can also access additional research from some of our partners in the Member Portal.
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