In June 2024, Canada's Competition Act was amended to expand significantly the scope for challenging environmental claims made by businesses as "greenwashing." In short, and not as legal advice, CAC notes the new legislation put the onus on companies to prove the accuracy of their claims about the environmental benefits of a product using an "internationally recognized methodology." Before that change in legislation, the onus was on the Competition Bureau to prove that a claim was not accurate.
The amendments also broadened the range of environmental and sustainability claims that were subject to actions under the Competition Act. The law was expanded to include topics like claims about the environmental benefits and impacts of a business or business activity, not just specific products. It also gave private parties, for example environmental groups, the right to launch actions if they could show "public interest."
The Carney government narrowed the scope of those changes significantly in its 2025 budget implementation bill, which is now in force. The Competition Act is now amended to:
For most CAC members, the key requirements continue to be that a business must be able to back up product-specific claims about environmental benefits and sustainability. CAC encourages members to seek legal advice with regard to specific questions about their own environmental and sustainability claims related to their products, services and operations.
Key Differences
Potential CAC Considerations
Potential CAC Considerations
Bottom Line
The move is largely driven by U.S. pressure, including concerns that Canada is not fully enforcing its current ban. The U.S. is pushing for greater alignment with its own stricter enforcement approach.
Not immediately. However, due diligence is increasingly becoming a requirement to maintain market access, especially through expectations imposed by customers and partners.
Expected areas of focus include stronger enforcement, clearer importer obligations, supply chain verification, and closer alignment with U.S. rules. Much will depend on future regulations.
It could be an improvement if it shifts toward a risk-based approach focused on higher-risk imports rather than broad, prescriptive reporting. This will depend on how regulations are designed.
This is primarily a market access issue. Companies that cannot demonstrate a traceable supply chain may lose business. Requirements will often come indirectly through customers, particularly in the U.S.
• Map key suppliers and inputs
• Keep basic supplier assurances
• Focus on higher-risk areas
• Be ready to respond to information requests
• Engage suppliers early
• Monitor U.S. expectations closely