The Funny Psychology of Why We Love the Taste of Coffee

(Excerpt from Forbes)

According to a new study from Northwestern University, coffee lovers aren’t less sensitive to the bitter taste, as you might guess; they’re actually more sensitive to it, which points to an interesting psychological phenomenon behind our love of coffee.

Read more here

Keep connected
Subscribe to our newsletter
Sign me up to receive news and important information from the Coffee Association of Canada!
menu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram Skip to content