Younger consumers are driving consumption of specialty coffee and drinking more on-premise rather than at-home as part of social occasions, while their older Gen X and Millennial cohorts continue to consume conventional coffee at home with more than 60 per cent drinking coffee before lunch.
That’s one of the takeaways from the Coffee Association of Canada’s (CAC) annual conference, held this year on November 14 at Angus Glen Golf Club in Markham, Ont.
