The Year Ahead: Consumer Trends and Behaviours

CAC January Webinar Recording & Slides - Available Below

How are consumers feeling? According to Leger’s new Economic Confidence Report coming out next week, not great. Actually, said Steve Mossop, Executive Vice-President, consumer confidence is the lowest it’s been. However what people say and what they do are not always aligned. Margot Swindall, Director, Business Development at Technomic, shared their 2022 data that shows beverage purchases today more closely resemble pre-pandemic behaviour. All panelists agreed that the way to drive trial and capture more space is through innovation. Trends will drive behaviours said Jo-Ann McArthur, President & Founder, Nourish Marketing who just published their 2023 Food Trend Report. Access the slides and links to all reports, below.

CAC's next free webinar is February 16 at noon (EST) - We’ll talk more about Health & Wellness.

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